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Sesso in linea sinuosa on the move:. Humanity on the move. Download PDF. Binkley argues that lifestyle consumption as such began in the s and s X International Fashion Conference. University of Navarra.
Fashion, by nature, is always in the limelight, continuously moving and changing. As such, there is an urgent and significant need to analyze and think critically on this matter. From a multidisciplinary approach to Fashion sesso in linea sinuosa, communication, culture, and education- this X Fashion Conference at the University of Navarra aims to rethink the status of design in order to examine its current situation and its education as well as to discuss about the future challenges of this discipline.
This publication gathers some of the papers that were presented during the X International Fashion Conference that took place on April 20th and 21st, at the University of Navarra. Editors have limited themselves to organizing the available material and the ideas contained in this publication are the sesso in linea sinuosa responsibility of their authors. Digitization does not only affect consumption but every area of business in a large number of industries.
Therefore, it is not surprising that CEOs are getting more and more concerned with technology disruption in their businesses and industries IBM The fashion industry is not immune to this trend and companies in this industry are now facing the challenge of developing comprehensive digital transformation strategies, which will change how they operate, how they are managed and how they compete.
Academically, there is some work sesso in linea sinuosa on the digital impact in other creative industries like media and publishing, recorded music or film, but when it comes to study the digital impact in the fashion industry we find that there is not a large body of academic work and that the limited contributions are distributed into several different disciplines.
Therefore, there is not yet a well-organized-and-structured base from which start a full investigation or academic research path fully focused on this phenomenon. And, definitely the specificity of the sesso in linea sinuosa does invite reflection on sesso in linea sinuosa to address this issue. This is precisely the aim of this chapter; it seeks to start constructing a comprehensive research framework that comprises 12 Fashion On The Move: Rethinking Design. A framework sesso in linea sinuosa is proposed in this article as a first approach, taking into account a global scope of the whole digitization phenomenon.
However, new research ideas, concepts and sesso in linea sinuosa may appear in the near future and be sesso in linea sinuosa in the framework; it will be open to continuous review or adaptation and could be extended by other sesso in linea sinuosa interested in this field due to its broad and flexible structure.
The initial structure explained here takes into account a holistic analysis focused on three main levels, from which the issue of digital transformation in fashion business can be approached. First, the digitization phenomenon could be analyzed or studied from the industry and competitive strategy level.
The second level of analysis would be the one that takes into account organizational and management to foster digital transformation. And finally, the last level of the framework would be the one corresponding to the business activities.
We believe the construction of this organizing framework would help, on the one hand, academics interested in this field to identify literature gaps and start new lines of research, or to frame their studies in the comprehensive context; and, on the sesso in linea sinuosa hand, it would also help fashion business managers practitioners clarify the main issues related with technology particularly useful for their companies that should be taken into account when thinking about a digital transformation strategy.
Digitalization and business transformation The digital convergence and its impact in the business world is not a new trend. The discussion about the changes that digital technology advancements would carry in the marketplaces and the emergence of the new digital economy started in the late 90s TapscottTapscottYoffie ; among others. These authors were concerned about how companies and managers should prepare themselves for the new challenges and obstacles they would find in more competitive and rapid changing markets due to the digital phenomenon.
It is now the profound transformation of industries and companies due to the pace at which digital phenomenon is evolving and disrupting what drives the interest of researchers today and the main concerning of practitioners Piccini This process of fundamental change has been called digitization. The origin of this expression is in the electronics field and refers basically to the transformation process of information from analogical to digital.
However, the sesso in linea sinuosa at which digitization is transforming business and organizations differs from one industry to another; whereas some of them are already capturing value, others are still struggling with the process of change Friedrichas it is precisely the case of the fashion industry. But, what does it make this industry different from others more digitally advanced?
The main difference lies in the fast pace of fashion itself, which makes companies in this industry work in a very unpredictable and high-speed environment. The increasingly shorter time cycles require them sesso in linea sinuosa be very focused on the daily activities, thus preventing them from reflection and change. However the fast pace of change in this industry can be seen as a double-sided coin as it is at the same time the main reason for transformation.
On one hand, digital technologies have given customers more power than ever before putting them even more in the center of the business. They sesso in linea sinuosa more and more exigent and their high expectations must be accomplished along with a stunning shopping experience. In sesso in linea sinuosa, customers are the ones really leading the change, demanding companies to adequate themselves to the digital environment.
On the other hand, changes are also taking place within the market becoming more and more saturated and tougher to compete in it; new entrants are appearing with new business models and the borderlines among brands and retailers are blurring.
There is another issue that makes the transformation in this industry different from others; it is the relationship it has always had with technology. The truth is that the fashion industry has never been a mature industry in terms of technology adoption. It has always been considered to be a change-resistant sesso in linea sinuosa, very disconnected of technology advances.
This could be due to the fact that until now, the main strategic goal concentrating almost all efforts has been the company expansion due to globalization megatrend. Nevertheless, it has been during the last decade when fashion companies have opened the eyes to the real possibilities technology could offer to them. They begun developing websites and launching ecommerce and now they are trying to bring technology to almost every corner of the business, even the physical store.
The role of technology in the fashion business has been traditionally a back-office issue but now more and more technology is reaching directly the customer. This means that fashion companies are starting to realize that technology is not longer a cost in which they have to incur, but rather an investment that can return into better both financial results and customer satisfaction.
Research framework Nowadays, the technology transformation in companies is not about implementing basic technology anymore, but about changing the whole company to gain agility. Technology is just one part of the solution but it needs strategy, commitment and leadership to achieve a sustainable change and this requires a holistic vision and industry insight.
As shown in the figure, three main levels have been identified from which the digitization phenomenon could be analyzed in the specific case of fashion.
This framework structure is proposed as a first approach, taking into account a global scope of the whole digitization phenomenon. Thus, industries are evolving into completely new competitive landscapes where the frontiers are blurring and new demands on leadership and strategy are arising among companies that were already operating in them.
For instance, there is some recent research focused on how traditional industries are using digital to gain strategic advantage Westerman However, there is not yet any research done specifically for the whole fashion industry. Then, another interesting question that could be addressed in this level of analysis is twofold: the transformation of the industry value chain architecture Jacobides due to the digital component; and, the transformation in terms of value distribution among players in the fashion industry due to the adoption of new technologies.
This shift in value configuration is having huge impact in creative industries Acker In the digital era the traditional concept of linear value chain is disappearing, being transformed into a value network of sesso in linea sinuosa among payers what results in more fluid ecosystem architecture.
Thus, it would be interesting to see how this is really happening in the specific case of the fashion industry. And finally, it should also be taken into account in this level the research focused on transformation in terms of business models: how traditional sesso in linea sinuosa in this industry are building new digital capabilities in order to compete with a different business model and gain competitive advantage.
Thus, several topics could be discussed in this level. On one hand, there is a need of organization restructure in terms of departments and responsibilities according to the digital strategy. According to Donald A.
Thus, an effective digital transformation strategy calls for a cross-functional orchestration that may require C-level involvement. This leads us to other important topic that could be framed in this level that is focused on the need of a new executive role -a C-level digital transformation leader with digital mindset but also with knowledge of the industry- to work on this corporate-level strategy and be in charge of its execution, achieving a top-down support and commitment in the whole organization Hansen This specific role could be especially necessary in companies and industries in which a disruptive mind-set with an objective way of thinking must challenge the status quo and the way things are being done Rickards sesso in linea sinuosa And this situation fits perfectly to the case of the fashion industry.
Some important companies such as Inditex, LVMH or Kering have recently hired someone from outside the industry in order to lead this process. Finally, another topic for research within this level sesso in linea sinuosa be related to the need for development of new digital and technological capabilities Westerman through the whole organization in order to prepare it for the great changes that will come on a continuous basis.
An incremental change can be done with only few people involved in the process being changed but this transformative change needs the whole organization to be engaged and committed. Summarizing, three main ideas could be approached in sesso in linea sinuosa level of analysis: organizational change due to digitization, new leadership and role needed in the C-suite, and new digital and technology capabilities needed in the organization. This level is where more research can be found as until now the scope of the technology impact was limited to the operational level in which efficiencies and improvements were achieved in the different activities carried out.
We can also find research related to information systems on how information and communications technologies can improve fashion companies efficiency and agility. However, not only the research focused on these activities is important. Sesso in linea sinuosa, recently some research has started to be done interrelating different activities to enable a digital strategy, for instance the investigation of the specific case of a sportswear company carried out by Hansen focused on how Information Systems sesso in linea sinuosa be adapted to help the digital omnichannel strategy, thus aligning the information and technology strategy to the business and marketing strategy.
Conclusions and future research Technology disruption is not a new issue or phenomenon but the character of the disruption does. Nowadays digital sesso in linea sinuosa are fundamentally transforming every industry and thus pushing companies to rethink the strategy to transform digitally in order to compete in the new digital environment.
Even the fashion industry, well known for its scarce relationship with technology, is now facing important sesso in linea sinuosa due to the digitization phenomenon. However, from the academic point of view, digitization and business transformation is considered an emerging field of research and even more when studied specifically in the fashion industry.
Therefore, a conceptual framework for research has been developed, which encompasses a range of different issues that are relevant for the fashion industry when it comes to study digitization and business transformation.
This will help, on one hand, fashion business managers to clarify and guide them in the digital transformation strategy; and, on the other hand, academics interested in the field to frame their contributions. It will serve as a first basis for organizing the literature on this topic and start creating sesso in linea sinuosa map for future research in this field.
Accessed April 8, Moreau, F. Piccinini, E. Rickards, T. Tapscott, D. New York: McGraw-Hill. McGraw-Hill Professional.